Stereotypes from products will be a thing of the past, so..
Say goodbye to Aunt Jemima.
It may have been a beloved pancake mix and maple syrup for 131 years,
but its maker—Quaker Oats Company—will no longer use its stereotypical or name or logo, said a CBS8 report.
The report expressed, using stereotypical Black images to market products has been in existence for many corporations for decades, but recent protests are prompting companies to make a major change.
Dr. David Pilgrim, the founder of the Jim Crow Museum at Ferris State University in Michigan, said it is “nostalgic” for others but for all.
“There are some people who look at that image, and they’re just reminded of good times that they spent growing up. It’s nostalgic. For others, myself, included, it represents the vestiges and residue of Jim Crow and enslavement,” he said.
“That’s a huge company with a lot of political sway,” he commented referring to large conglomerates.
You may want to bid farewell to Uncle Ben’s Rice, too.
Mars, Inc. announced that the company would be “evolving” the brand’s identity, including the brand’s logo.
CBS8 also reported that other Black faces on breakfast foods, including Mrs. Butterworth’s and the Cream of Wheat man “Rastus,” may undergo rebranding too.
This is after facing scrutiny by their parent companies following weeks of protests for racial injustice after the death of George Floyd.
If Stereotypes From Products Will Be A Thing Of The Past, What’s In The Future?
What will be the next for the former Aunt Jemima breakfast products?
Quaker Oats plans to announce a new name by this fall.
Whilst, locally they are removing some symbols of slavery.
One is the Confederate statues in the South and the taking down of a Christopher Columbus statue in Chula Vista’s Discovery Park.
Stan Rodriguez of the Santa Ysabel Band of the Iipay Nation explained his frustration with this symbols.
“This represented enslavement; this represented repression; this represented all of the things that almost annihilated our people,” Rodriguez said.
See what PepsiCo has to say about their journey to racial equality here.
Are people taking this too far, or should stereotypes from products be a thing of the past?