Little Mix in a gala event next to Columbia Records' UI

Fans of the British girl group, Little Mix, have taken to Twitter and trended “Respect Little Mix” because of alleged unfair treatment and sexism from its American label, Columbia Records. 

The group, consisting of four members, Jesy Nelson, Jade Thirlwall, Perrie Edwards, and Leigh-Anne Pinnock released their sixth album, Confetti, last month. 

However, fans accuse their US label of not promoting the group. 

In fact, last month, Leigh-Anne’s mom, Debbie, tweeted she’s surprised Columbia Records is not doing any promotion for the group.  

The now-deleted tweet was retweeted and liked by thousands of fans and supporters of the group. Now, weeks after the group released its album, fans found out that the album was removed from various US websites. 

During its launch, Billboard announced Confetti topped Billboard’s weekly music poll for favorite song of the week. 

It even topped other big names in the music industry, such as Miley Cyrus, Stevie Nicks, Nicki Minaj, and The Weeknd.

Little Mix's New Album's cover

Sexism in Columbia Records

Two years ago Little Mix had an interview with ASOS Magazine. In the interview, the quartet revealed how Columbia Records encourage the group to flirt with VIP music figures. 

The reason? So that US music stations will play their songs on the radio.

Jade told ASOS, someone from Columbia told them to “go and flirt with all those important men.” 

To which she replied, “f*ck off!” 

Another member, Jesy, also shared they were discouraged from sharing their creative inputs in writing and their music videos. A producer told them, they shouldn’t write songs and just sing the ones given to them. 

This is when she realized they have to work ten times as hard because they are women, she said.

Singing Songs About Empowerment

The revelation is quite ironic since the group has released many songs talking about women’s empowerment. 

For example, two of their songs, Salute and Power, both deliver strong messages and sound about strong women.

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