After much delay, Mulan will finally be seen on Disney+, said a CNN report.
The coronavirus pandemic caused a delay for the live adaptation of the animated 1998 animated classic.
It should have been in the theaters on the first quarter of this year but the release was moved multiple times.
Disney announced on Tuesday that the remake will be heading to Disney+.
It is the company’s new streaming service.
Mulan will be available to subscribers for an additional fee of $29.99.
The film will be available on September 4th.
A Different Approach
Bob Chapek, Disney’s CEO, admitted that the pandemic forced them to think of “different approaches” to better serve consumers.
“We thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner.”
Chapek added that they are releasing “Mulan” simultaneously in theaters.
These are in areas where Disney+ is not available.
However, this will be available only on in theaters that are open.
The company reported that it had a net loss of nearly $5 billion in the third quarter this year, said the report.
In addition, Disney‘s park business was hit hard by the coronavirus pandemic.
Its parks and resort unit lost $3.5 billion in the same quarter.
Also, the unit’s revenue was down 85% from the quarter a year prior.
The report said, the overall sales for the company fell 42% to $11.8 billion.
However, Disney+ is making a killing.
The company reported that it has 60 million subscribers.
Testing The Waters
Chapek claimed their attempt to bring Mulan to their other platform is their way of testing the waters.
He also said it would be interesting to see how sales of the film on Disney‘s platform turn out.
Hence, he considered “Mulan” an experiment for now.
Disney‘s stock was mostly flat in after-hours trading, said the report.
The noted that Disney‘s release of “Mulan” on its streaming service for an additional cost is yet another disruption to the movie theater industry.