Two famous make-up influencers, Manny MUA and James Charles apologized to American singer-songwriter, Alicia Keys, after criticizing her with her new partnership with Elf Cosmetics.
On Wednesday, the cosmetics brand announced via a press release, that they will be partnering with Keys to start a new beauty line.
The new beauty line with Keys will be launched next year, they said.
However, the announcement did not sit well with two prominent make-up influencers, Manny Mua and James Charles.
Keys has been advocating natural beauty and renounced the use of make-up in 2016, as per a Page Six report.
However, in 2017, the singer had a change of tune, saying make-up can be used for creative expression.
“People who do not wear makeup should not be coming out with makeup brands,” Charles wrote in a now-deleted tweet.
“But that’s just my opinion,” Charles added.
Mua also wrote in his Tweet his irritation to Keys’ new beauty line announcement.
“Does anyone else get slightly irritated when celebs come out with entire makeup lines?” he wrote.
Especially celebrities who don’t wear makeup, he added.
The two did not mention names on their Twitter posts, however, a lot of people deduced that they are talking about Keys.
The two influencers received backlash from Keys’ fans and the Twitter community because of their tweets.
The two then went on and apologized.
Charles explained that the reason for his reaction was Keys’ renouncement of makeup years ago.
However, upon further reading of the announcement, he learned that Keys’ new beauty line is about skincare and not make-up.
He also said that his now-deleted tweet was “childish.”
Charles also tagged Keys’ Twitter account in his apology.
Mua also wrote an apology to Keys and posted it on his Twitter.
Mua explained that he got defensive about makeup, due to other celebrities creating their make-up line only for “cash grab.”
Also, like Charles, he misunderstood the announcement and thought Keys was launching another make-up line, not skincare.
A Culmination Of Keys’ Personal Skincare Journey
The new product will be a “culmination of Keys’ personal skincare journey,” the company said in its press release, Page Six reported.
The new “lifestyle beauty brand” will also allow Keys to “further explore conversations” about “inner beauty, wellness, and connection,” as per the release.