On Thursday, Nestlé released a limited-edition packaging for the Abuelita brand of hot chocolate tablets.
It featured Frida Kahlo, one of Mexico’s most recognizable and internationally known artists.
The limited-edition box had floral motifs and featured a color palette reminiscent of Kahlo’s work.
Compliance With The Law
Aside from the aesthetic makeover, the packaging featured an “excessive sugar” disclaimer.
Oaxaca’s congress approved a restriction of sale, promotion, and gifting of high-calorie food and beverages to minors on Wednesday.
The added provision on the existing law that protects the rights of children and adolescents will prohibit the sale of products that “exceed the maximum limits of added sugars, saturated fats, trans fats, and sodium, in accordance with the Corresponding Mexican Official Standard,”
The 80-year-old Abuelita brand reiterates their commitment to improving their customers’ quality of living, they will comply with the legal framework that now governs the food and beverage industry.
“The brand adheres to the new provisions established in Standard 051 regarding the labeling of food and beverages,” said the brand in their afternoon presentation with Forbes Mexico.
The demand for chocolate and confectionery have already fallen because of the COVID-19, some stores have also closed.
Furthermore, a decline would be inevitable after all manufacturers apply the mandated labeling come by October said The National Association of Manufacturers of Chocolates, Sweets, and Similar (Aschoco).
A similar ban on junk food has been passed in Chile in 2016.
Aside from taking care of its consumers, Nestlé also takes care of its producers.
Since 2013, the company through the “Cacao Plan” has invested in improving the capacity of local cacao farmers in the country.
The company sources cacao from local farms located in Chiapas, Veracruz, and Tabasco.
The limited-edition Abuelita carries the theme “United for the love of Mexico” (Unidos por amor a México) and is specifically made from cacao harvested from Tabasco.
840 tons of Abuelita was made from 300 tons of Tabasco cacao. Usually, Abuelita is made from cacao gathered from the three local farms.