Hip-hop star, Eminem, apologized to Diddy’s Revolt media after his scathing criticism of the media company.
He extended an olive branch after his verse on the unreleased version of the Conway the Machine track “Bang.”
This has provoked the wrath of the Black-owned network.
Eminem’s real name is Marshall Mathers.
The recently leaked track has lyrics that writes:
“Yeah, shout to Puffy Combs, but f**k Revolt.
“Y’all are like a f**ked up remote. Now I get it why our button’s broke.”
Revolt initially responded on Instagram, which simply read: “F**k you too Eminem.”
The company went on to explain why Eminem’s insult was “problematic.”
In a lengthy statement they said to Billboard:
“Why does Eminem, someone who is a guest in the Black culture, think he can talk down to REVOLT.
“REVOLT is a BLACK media company, owned by a Black entrepreneur, with a majority Black team – “That is authentic and real
The company said they continue to raise awareness of issues regarding social justice and equality.
They are insisting: “Eminem trying to come for us is an unneeded distraction. It is not OK.”
“We need to be supported to be the platform and voice of this movement,” it added.
Eminem agreed that the leaked lyrics were an “unnecessary distraction” from the Black Lives Matter movement.
He added that he never meant for the leaked verse to be heard.
“I was heated in the moment and thought better of it and decided to pull it back,” he explained.
“Stuff that I never intended to release continues to leak from the huge WeTransfer hack.”
He said this through Twitter on Thursday.
The 47-year-old rapper added that he has no beef with Revolt.
Rapper Sean Combs is the founder of Revolt media.
He won a Grammy Awards for Best Rap Performance by Duo or Group in 1998 for I’ll Be Missin’ You; MTV Video Music Award for Best R&B Video in 1997 for the same song; and, Billboard Music Award for Top Rap Song in 1997 for also the same song.
The song was a tribute to the late Bad Boy Records artist Christopher “The Notorious B.I.G.” Wallace.
He also once goes by the screen name Puff Daddy, then P. Diddy, and now Diddy.